Burger King: The Best Neighbor

Living next to neighbors who love to barbecue can be a nightmare due to the smoke and smell. But there’s one tenant who never grills: McDonald’s. So, Burger King took the beef with its competitor to new heights by promoting vacant properties immediately next to McDonald’s locations.

AWARDED WITH

Cannes Lion: Shortlist (x1)

FEATURED ON

AdAge, Muse by Clio, Campaign, Adeevee, Clube de Criacao Brazil, Veja.

Case study

Then, others just happened to copy us

ROLE

Concept, copywriting

CREDITS

Global CCO & Partner: Pancho Cassis
Creative VPs: Rafael Donato, Saulo Rocha, André Toledo
Copywriters: Guilherme Pinheiro, Toan Mai
Art Director: Rafael Ochoa