Pillsbury: Big Poke

Pillsbury’s biscuits, crescents and cinnamon rolls got bigger in 2025.

So to announce that, we made our tiny Doughboy too big to ignore—bringing him to the Big Apple
to give fans what they’ve dreamed of for 60 years: a chance to poke his belly.

And they got to taste our new products at the end.

FEATURED ON

Little Black Book, Advertising Week, etc.

CREDITS

Creative Directors: Hanna Wittmark & Kate Baynham
Associate Creative Directors: Savannah Bradford & Mason Douglass
Creatives: Toan Mai & Quynh Tran