Doritos: No Nacho Cheese

Doritos was bringing to the world a crazy invention: nacho cheese-flavored alcohol. To tell the world that this new alcohol was infused with our nacho cheese… we removed it from our Doritos for real. And the internet freaked out.

Case study

ROLE

Concept, Art Direction

CREDITS

Chief Creative Officer: Margaret Johnson
Creative Directors: Eamonn Dixon & Stefan Copiz
Associate Creative Directors: Lennie Galloway, Thomas Gladhill
Copywriters: Quynh Tran & Harrison Fuerst
Art Directors: Toan Mai & Sharon Cordon