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Pillsbury: Dough Place Like Home
For 60 years, we’ve invited the Doughboy into our homes. Now, for the first time ever, he’s inviting the world into his 2,358-square-foot dough home to celebrate his 60th birthday through the power of AR.
We then promoted the experience on Zillow, the biggest U.S real estate website, giving people a peek inside.
FEATURED ON
NBC On Brand, Parade, The Globe and Mail, The US Sun, Design Rush, etc.
Welcome to the doughiest home in America
The Zillow listing
Pillsbury & Zillow social
The Zillow listing links to an AR tour of the Doughboy’s home
that magically turns a visitor’s home into the Doughboy’s
From there, visitors learn facts about Doughboy’s life via hotspots, get daily recipes, and shop vintage items like his slippers, milk cups, and a Doughboy Cookie Jar (which sold out in 15 minutes)
More doughy details
CREDITS
Creative Directors: Hanna Wittmark & Kate Baynham
Associate Creative Directors: Savannah Bradford & Mason Douglass
Creatives: Toan Mai & Quynh Tran
AR & Home Build: Current Studios