Artotel: Gamer Asylum

COVID hit the tourism industry hard, and ARTOTEL needed to give travelers a reason to stay in its properties again. So when China imposed a weekly gaming limit on 532 million Chinese gamers, we created the Gamer Asylum—equipping every room with the latest gaming equipment so gamers could play, with no restrictions.

AWARD WITH

Cannes Lion: Silver (x1), Shortlist (x1) / One Show: Silver (x1), Merit (x3) / Clio: Silver (2), Bronze (1) / D&AD: Wood (x1), Shortlist (x2)

FEATURED ON 

Hypebeast, Contagious, Mashable, Fortune, Line Today, Tribune News, Marketing Interactive.

Case study

We designed a set of 12 posters blending elements of gaming and travel, featuring everything from luggage and monitors to controllers and door signs

ROLE

Concept, copywriting

CREDITS

Chief Creative Officer: Nicolas Courant
Creative Directors: Gui Camargos, Jaz Lee
Associate Creative Director: Bruno Andrade
Senior Art Director: Maggie Michella
Copywriter: Toan Mai