Lunchables: Goodbye-Hello Canada

Lunchables disappeared from Canadian shelves in 2008 with no official announcement. As a result, Canadians unknowingly spent the last 15 years buying from a copycat brand called LunchMate. To help Lunchables say hello again to the country in 2024, we decided to first say the belated goodbye we still owed many innocent Canadians a decade and a half earlier.

Case study

Day 1: Goodbye announcement

Day 2: Hello announcement

We aired our press conference on national TV

We published the announcement in Canada’s national newspaper

ROLE

Concept, Art Direction

CREDITS

Creative Directors: Kurt Mills & Daniel Righi
Associate Creative Directors: Felipe Antonioli & Luis Giraldo
Creatives: Quynh Tran & Toan Mai