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IKEA: Aliens

The U.S. government announced plans to declassify information about UFOs in the summer of 2021. To prove that IKEA can create a welcoming environment for anyone, we crafted a special range of furniture assembly manuals for our soon-to-be-neighboring aliens. Just in case.

AWARDED WITH

D&AD: Wood Pencil (x1)

FEATURED ON

Little Black Book, Campaign Middle East, Design Boom, Bored Panda, Paris Match, Print Mag, The Brew, Design Taxi, Wersm. 

Case study

First, we identified the graphic elements and language most likely to be appealing to aliens

Then, we incorporated them into our most popular instructions

Finally, we redesigned our parking lot to welcome their spaceships

ROLE

Concept, copywriting

CREDITS

Global Creative Director: Cristiano Tonnarelli
Copywriter: Toan Mai
Art Director: Eduardo Guimaraes
Illustrator: Daniel Špaček