WORK

LoveTheWorkMore
We’ve helped almost half a million creatives get around Cannes Lions’ pricey paywall on LoveTheWork with a simple idea: LoveTheWorkMore, a website that hyperlinks every Lion-winning campaign in Cannes history for free. Updated annually during the week of Cannes.
THE REST WAS HISTORY.
↳ 350,000+ unique visitors from 150+ countries so far.
↳ €2.3 billion saved on subscriptions.
↳ Featured on ADWEEK. Then on ADWEEK again. And again. And a fourth time. Then a fifth (and final?) ADWEEK.
↳ Offered a free Times Square billboard to promote the idea. We… accepted, obviously.
↳ Got 4 calls from the CEO of Cannes Lions.
↳ Got Cannes Lions to free their archive to all creatives under 30 globally.
↳ An ex-employee of Cannes Lions told us we did a good job.
↳ 1 honorable mention in “Hey Whipple Squeeze This: 6th Edition” by Luke Sullivan.
↳ Contacted by 28 agencies worldwide for job interviews.
↳ Got a full-time job at Goodby, Silverstein & Partners San Francisco.
↳ Won a Cannes Lion for our campaign taking on Cannes Lions. Go figure.
Case study
Our website’s homepage and manifesto


Matei Psatta was crazy enough to offer us a free Times Square billboard

CREDITS
Co-founders: Quynh Tran & Toan Mai