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MINI: Waymoween
For 60 years, MINI has been standing for the joy of being behind the wheel. So on Halloween, we dressed up as the scariest thing
we could imagine: a Waymo, America’s most famous driverless car.
Because nothing is scarier than losing the thrill of driving.
It’s way more fun in a MINI.
FEATURED ON
Adweek, Adage, Campaign, Design Rush, Drift, Clube de Criacao Brazil, Activation Ideas, etc.
Case study
Costume design
OOHs in Atlanta, Los Angeles, and San Francisco—where Waymos are in full force.
The MINI haunted Los Angeles on Halloween night.
CREDITS
Co-Chairman: Rich Silverstein
Creative Directors: Hanna Wittmark & Kate Baynham
Associate Creative Directors: Savannah Bradford & Mason Douglass
Creatives: Toan Mai & Anthony Zuccaro