A collection of a-dough-able work we made to help the 5-inch-tall Pillsbury Doughboy
rise, again and again, to new heights since 2025.

Pillsbury: Biscuit Head

We hid the Doughboy’s handsome face behind a biscuit… to announce our flakiest biscuit yet on TV.

Creative Directors: Hanna Wittmark & Kate Baynham
Associate Creative Directors: Savannah Bradford & Mason Douglass
Copywriter: Kos Mante

Pillsbury: Dough Place Like Home

For 60 years, we’ve invited the Doughboy into our homes. Now, for the first time ever, he’s inviting the world into his 2,358-square-foot dough home to celebrate his 60th birthday through the power of AR.

We then promoted the experience on Zillow, the biggest U.S real estate website, giving people a peek inside.

FEATURED ON

NBC On Brand, Parade, The Globe and Mail, The US Sun, Design Rush, etc.

Creative Directors: Hanna Wittmark & Kate Baynham
Associate Creative Directors: Savannah Bradford & Mason Douglass
Copywriter: Quynh Tran
AR & Home Build: Current Studios

Pillsbury: Big Doughboy

Pillsbury’s biscuits, crescents and cinnamon rolls got bigger in 2025.

So to announce that, we made our tiny Doughboy too big to ignore—bringing him to the Big Apple
to give fans what they’ve dreamed of for 60 years: a chance to poke his belly.

And they got to taste our new products at the end.

FEATURED ON

Little Black Book, Advertising Week, etc.

Creative Directors: Hanna Wittmark & Kate Baynham
Associate Creative Directors: Savannah Bradford & Mason Douglass
Copywriter: Quynh Tran