Doritos: The Dinamita Game

To launch the partnership between Doritos Dinamita and Squid Game 2, we created The Dinamita Game, challenging daring participants to choose from 456 Dinamita bags for a chance to win the Grand Cash Prize—or walk away empty-handed. It may sound simple, but there was a whole lot of drama along the way.

Trailers

The final game

ROLE

Concept, Art Direction

CREDITS

Executive Creative Directors: Eamonn Dixon & Stefan Copiz
Senior Creatives: Edward King, Neha Guria, Shaun Mcfarlane
Creatives: Quynh Tran & Toan Mai